"Dark horse" Leapmotor is accelerating its run.

On October 1st, Leapmotor announced the latest delivery data: with strong product power and a steady development strategy, in September 2024, Leapmotor delivered 33,767 vehicles, setting a new historical record, with a year-on-year increase of over 113%; in the first three quarters of this year, the cumulative delivery reached 172,861 vehicles, with a year-on-year increase of over 94%, both firmly ranking in the top three among new forces in car manufacturing.

The reporter noticed that on the night of October 1st, Zhu Jiangming, the chairman of Leapmotor, posted on his Moments: "Today, Leapmotor's stores received orders until their hands were soft, with over 3,000 vehicles ordered in a single day, achieving a good start in October and setting a new historical record for daily orders!"

At the same time, from the 32nd week (August 5th-August 11th) to the 39th week (September 23rd-September 29th) this year, Leapmotor has also been in the top three in sales among new forces in the Chinese car market for 8 consecutive weeks, continuously consolidating the "Liwenling" top three new pattern reshaped by Leapmotor.

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It is worth noting that the newly launched flagship model C16 of Leapmotor is equipped with the industry-leading "Clover" central integrated electronic and electrical architecture, a high-level driving assistance system with Orin-X+ lidar hardware, and the entire series is equipped with the Qualcomm SA8295P flagship intelligent cockpit chip, truly achieving "software-defined vehicles".

The reporter noticed that in addition to the technical support of new products, thanks to the cooperation with the Stellantis Group, Leapmotor is also accelerating its entry into overseas markets. Recently, models such as Leapmotor C10 and T03 have been launched in Europe.

Zhu Jiangming, the founder, chairman, and CEO of Leapmotor, once stated that cars will ultimately be durable consumer goods and means of transportation, "Focusing on cars as means of transportation may have more advantages in this industry, and Leapmotor's brand positioning is to provide users with higher configuration, better quality, and affordable products."

Building a technology-based enterprise to create an efficient and agile R&D team

The "greatest contributor" behind the impressive sales performance is Leapmotor's "nine years like one day" of independent technical research and development.

It is understood that at present, Leapmotor's LEAP3.0 has covered six major intelligent electric core technologies, including an 88% high commonality self-developed global vehicle architecture, the industry's first four-domain integrated central integrated electronic and electrical architecture "Clover" central integrated electronic and electrical architecture, and the industry's first NAC city full-scenario traffic technology that does not require opening the city."Technology only has value when it is applied to vehicles. Technology is not for showing off skills, but to serve real needs." At the technology conference held at the beginning of this year, Zero Run Automobile publicly revealed its technological values for the first time.

It is worth noting that as one of the few companies in the industry that insists on full-domain independent research and development, Zero Run Automobile has not changed the leaders of its six core technology modules since its establishment. At the same time, thanks to the strong support of the original technological accumulation and Zero Run Automobile's strategic grasp of the overall direction, the company has not only achieved a high R&D cost-effectiveness ratio but also built an extremely efficient and agile intelligent electric vehicle technology R&D team, which is rare in the industry.

Especially since the layout of the C series began to increase range in March last year, it can be seen that Zero Run has foresight. The significant increase in sales is not a matter of luck, but a result of industry insight and strategic vision. In just over a year, Zero Run has gradually broken the monopoly of the range-extended market by Ideal, evolving into a situation where Zero Run, Ideal, and AITO share the market.

From the first time breaking through 20,000 vehicles to the first time breaking through 30,000 vehicles in monthly delivery, Zero Run only took less than three months to quickly become the third new force in car manufacturing to break through 30,000 monthly sales, joining the "30,000 vehicle club." Market analysts believe that Zero Run Automobile, with its excellent comprehensive performance, is known as the "hexagonal warrior" in the mainstream new energy range. The continuous delivery volume exceeding 30,000 vehicles in August and September further proves that the concept of "choosing a car to look at Zero Run, a new reference for value" has taken root in people's hearts, becoming the preferred brand in consumers' minds.

More and more car companies are starting to enter the 150,000 yuan market, and new force brands such as NIO's sub-brand Ledao and XPeng have also entered this market. In the view of industry insiders, Zero Run's forward-looking layout has seized the market opportunity, and Zero Run, which has accumulated a strong user base and reputation, has already rooted the image of "good but not expensive" in the hearts of users.

The B platform will be unveiled at the Paris Motor Show to accelerate globalization.

In addition to accelerating the development of intelligent technology, Zero Run Automobile is also beginning to expand in areas such as sales networks and overseas markets.

According to relevant materials of Zero Run Automobile, with the official opening of the Lhasa store on August 18, Zero Run has achieved full coverage in mainland China. As of September 30, Zero Run has a total of 672 stores, including 183 Zero Run centers, 310 experience centers, and 179 service centers. "To better improve service quality and efficiency, Zero Run implements the 1+N model, which is one regional center with 4S service functions, supporting multiple supermarkets or urban exhibition halls in the region." Zero Run Automobile said.

In addition to the domestic market, Zero Run Automobile is also accelerating its efforts in the overseas market. On September 24, Zero Run C10 and T03 were officially launched in Europe, marking the official debut of Zero Run International in Europe. It is understood that in October 2023, Zero Run Automobile and Stellantis Group reached a global strategic partnership. The joint venture of Zero Run International, established by Stellantis Group and Zero Run Automobile with a share ratio of 51%:49%, relies on the strong global layout of Stellantis Group to increase the sales of Zero Run Automobile brands in regions other than the Greater China area.

On October 14 of this year, Zero Run Automobile will release the first global model of the new B platform at the 2024 Paris Motor Show. "The B platform is an important part of Zero Run Automobile's globalization strategy and will be a disruptor in the compact new energy market, bringing the intelligence, personalization, and quality of compact models to a new level." Zero Run Automobile said.In the view of industry insiders, Zero Run International's electric vehicle products are considered a complement to the current technology and iconic brand product lineup of the Stellantis Group, bringing more cost-effective mobility solutions to global customers.

"Leveraging the distribution channels of the Stellantis Group, Zero Run International plans to increase its global sales network to 350 outlets in the fourth quarter. In addition, Zero Run International also plans to release at least one model per year over the next three years. By the end of this year, the European markets involved include Belgium, France, Germany, Greece, Italy, Luxembourg, Malta, the Netherlands, Portugal, Romania, Spain, Switzerland, and the United Kingdom," said Zero Run Automobile, adding that all the above markets can receive the global sales network and professional brand management support of the Stellantis Group.

Industry insiders believe that the cooperation between the Stellantis Group and Zero Run Automobile will make it more convenient for Zero Run Automobile to go global, thanks to the overseas resources and experience of the Stellantis Group. Zero Run products provide convenient, economical, and customer-centric experiences, allowing more overseas users to own the latest smart electric vehicles. "The company's upcoming global model based on the B platform will be equipped with the latest Leap 3.5 technology architecture, focusing on providing top-level intelligent new energy products for young people around the world," said Zero Run Automobile, adding that the B platform will launch several models in 2025 to meet the needs of different consumer groups for personalized and intelligent models.

At the same time, analysts say that with the support of going global, Zero Run Automobile is expected to become the next new force in the car manufacturing industry to achieve profitability. Zero Run has built a brand-new and unique development model in the industry - continuing to rely on the Chinese market, expanding new business growth points, achieving breakthroughs in overseas整车 sales and the supply of core components of the three electricity, and accelerating the goal of Zero Run's net profit turning positive.

In Zhu Jiangming's view, in the current automobile market, what Zero Run Automobile wants to "roll" is user value. "The company cares more about the user experience of Zero Run products. Many users now think that Zero Run's cars are 'good-looking, easy to drive, and economical', which is exactly what we want users to perceive. In my opinion, the reputation of users is far more important than the title of 'rolling king'."

"Zero Run Automobile is the 'turtle' among the new forces in car manufacturing, hoping to move forward steadily and make a little progress every year. The enterprise does not take risks or exaggerate in technology, striving to reach the level of a world-class car company," Zhu Jiangming further said.